Whole Business

Cohort Program for Women-Owned Businesses

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What would it feel like to know that you have the capacity to navigate the ups and downs of entrepreneurship with clarity, strength, endurance, flexibility and resilience?

You do not have to journey through business alone.


Your very own support system is waiting for you and will be with you every step of the way.

Women-owned small businesses have the power to transform the narrative around the hustle, the 9-5, and the presumed exhaustion that must come from owning a business.


We have been waiting for you! 

Apply Now

What People  Say

"I was at a point in my business where the first two "real" years had slowed down and I didn't know how to move forward. I was always just working on the next item that showed up on my to-do list (usually an item on fire), never felt like I was the one designing the to-do list - just doing what needed to be done. A time came when I needed to be the 'boss' instead of just the worker bee and I didn't know how/why/where to make those decisions. Now, I hold myself accountable because I feel empowered to look strategically, and make a plan that works for me."

-Sarah Loebner, Towns Toffee


Chosen based on the unique needs of the cohort members and may include:

  • Getting to know your ideal customer
  • Building a budget and financial projections
  • Pricing your products and services
  • Building, empowering and managing a team 
  • Legal structures and risk management
  • Making decisions with more ease and confidence
  • Supporting your body by completing the stress cycle 
  • Maximizing your resources through the four centers of energy
  • Preventing and/or recovering from burnout
  • Honoring and processing your emotions
  • Grounding and managing your energy
  • Trusting the wisdom of your body
  • Choosing your "no's"
  • Embracing cycles (of life, business, seasons, body)
  • Discerning when to push and when to let go
  • Recalibrating your nervous system in support of your goals
  • The importance of play
  • Integrating well-practices in your day to day
  • Asking for help and building a community of support


Opening Session: Aligning your business model with your why, your well-being and your definition of success
  • Three-day in-person workshop (February 1-3)
  • 4 hours each day (transportation and lodging not included; lunch and snacks included each day)
  • Day 1: Inquiry (your why and your well-being)
  • Day 2: Workshop My Business (aligning your business model with who you are, what you want and how you define success)
  • Day 3: Determine Your 2023 Action Plan
Ongoing: Building Confidence, Getting Unstuck, and Expanding Into the Possibilities
  • Nine 1:1 coaching sessions with Booth (in person or virtual)
  • Two in-person group connection and coaching sessions (May, August)
  • Seven virtual group coaching sessions 
  • Nine virtual learning sessions; may include guest speakers/experts
  • Weekly goal setting, encouragement, and celebration via dedicated Slack channel
  • Monthly optional virtual coworking sessions
  • Monthly independent book study around cohort topics (books are provided)
  • Free subscription to Phone Booth weekly texts
  • Direct access to Booth via Slack
  • Access to Booth's resource library
  • Downloadable well-being library
  • Introductions to subject matter experts for each piece of your business model
  • Discounts on other programs/offerings as applicable
  • Optional "Booth Hugs"
  • A community of support!
Closing Celebration:
Half-day in-person (October 2023; transportation and lodging not included)


  • Nine months (February 2023-October 2023)
Important Dates: 
  • Application Opens for Early Bird Registration - December 15
  • Early Bird Closes - December 31
  • Application Closes -  January 18
  • Cohort Launches -  early February



  • $6750 total
  • 3, 6, or 9 monthly installment options
  • First-month deposit due on registration



  • 15% early bird discount before December 31
  • 20% off for prior group coaching and retreat participants (can be added to other offers)
  • 10% pay-in-full discount before January 18 (can be added to other offers)
  • One partial need-based scholarship available
Apply Now
Have Questions?

What Previous Cohort Members Say


"I was feeling stagnant in my business planning and was searching for accountability from women in the community to build confidence and momentum in my business. Because of this program, I have been able to show up more consistently and authentically. I am able to clearly define my "why" in a way that I wasn't able to articulate before this program. I have more tools and confidence when it comes to combating negative self-talk and persevering.  I admire how Booth holds an incredibly safe space for women entrepreneurs to own their power and greatness."

-Anna Kern, Strong Stock Farm Events

Wholeness is the catalyst for reaching our full potential. It isn't that life is easy . . . it's that we have the skills, tools, resources and support we need to thrive and to continue to work toward the fulfillment of our purpose and potential despite the obstacles that cross our path. Imagine a world in which we are whole.

Photo: Shawn Poynter